{"id":2418,"date":"2022-06-13T13:52:35","date_gmt":"2022-06-13T13:52:35","guid":{"rendered":"https:\/\/dev.ilogistic.hu\/?post_type=post&p=2418"},"modified":"2026-04-01T20:29:01","modified_gmt":"2026-04-01T20:29:01","slug":"black-friday-statisztikak-az-ilogistic-tol-ezek-voltak-2019-legszezonalisabb-online-rendelt-termekei","status":"publish","type":"post","link":"https:\/\/ilogistic.hu\/en\/black-friday-statisztikak-az-ilogistic-tol-ezek-voltak-2019-legszezonalisabb-online-rendelt-termekei\/","title":{"rendered":"Black Friday statisztik\u00e1k az iLogistic-t\u00f3l: ezek voltak 2019 legszezon\u00e1lisabb online rendelt term\u00e9kei"},"content":{"rendered":"
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Black Friday statisztik\u00e1k az iLogistic-t\u00f3l: 
ezek voltak 2019 legszezon\u00e1lisabb online rendelt term\u00e9kei<\/span><\/div><\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A webshopok cs\u00facsszezonja m\u00e9g mindig a Black Friday, valamint a kar\u00e1csonyt megel\u0151z\u0151 id\u0151szak, azonban a Valentin-nap \u00e9s a Halloween is j\u00f3 alkalom kamp\u00e1nyok futtat\u00e1s\u00e1ra, ugyanis ilyenkor is akt\u00edvak az online v\u00e1s\u00e1rl\u00f3k. A fizet\u00e9s m\u00f3dj\u00e1t tekintve, a v\u00e1s\u00e1rl\u00f3k csaknem h\u00e1romnegyede m\u00e9g mindig az ut\u00e1nv\u00e9tes fizet\u00e9st prefer\u00e1lja. Az e-kereskedelemben forg\u00f3 term\u00e9keket tekintve a f\u0151v\u00e1rosban a m\u0171szaki cikkek, vid\u00e9ken pedig a kisebb \u00e9rt\u00e9k\u0171 ruh\u00e1zati cikkek \u00e9s aut\u00f3s kieg\u00e9sz\u00edt\u0151k a legkelend\u0151bbek \u2013 t\u00f6bbek k\u00f6z\u00f6tt ezeket a k\u00f6vetkeztet\u00e9seket vontuk le a 2019-es \u00e9vre vonatkoz\u00f3 elemz\u00e9s\u00fcnkb\u0151l.<\/strong><\/p>\n\n

Egyre jellemz\u0151bb, hogy a webshopok \u00e9ves m\u0171k\u00f6d\u00e9s\u00fcket a Black Friday-re alapozz\u00e1k, hiszen sokakn\u00e1l ekkor realiz\u00e1l\u00f3dik a bev\u00e9tel legnagyobb r\u00e9sze. K\u00fcl\u00f6n\u00f6sen igaz ez az eg\u00e9szs\u00e9ggel kapcsolatos term\u00e9kekre \u00e9s t\u00e1pl\u00e1l\u00e9kkieg\u00e9sz\u00edt\u0151kre, a sz\u00f3rakoztat\u00f3 elektronikai cikkekre, a k\u00f6nyvekre, valamint az aj\u00e1nd\u00e9kt\u00e1rgyakra \u00e9s kisebb kieg\u00e9sz\u00edt\u0151kre, amelyekb\u0151l legt\u00f6bben a kar\u00e1csonyt megel\u0151z\u0151 30 napban rendelnek a magyarok online. Ebben a cikk\u00fcnkben megvizsg\u00e1ltuk, hogy t\u00f6bb, mint 70 \u00fcgyfel\u00fcnk \u00e9ves statisztik\u00e1i alapj\u00e1n, van-e l\u00e9tjogosults\u00e1ga a Black Friday-en t\u00fal a szezonalit\u00e1snak az e-kereskedelem szektorban, valamint, hogy hogyan alakult \u00fcgyfeleinknek az \u00e9v az online rendel\u00e9sek ter\u00e9n.<\/p>\n

Unikornisos mamusz \u00e9s sz\u00edv alak\u00fa p\u00e1rna Valentin-napra <\/strong><\/h2>\n

Az elemz\u00e9sb\u0151l kider\u00fclt, hogy a magyarok az \u0151szi-t\u00e9li id\u0151szakban prefer\u00e1lj\u00e1k legink\u00e1bb az online rendel\u00e9seket, a szeptembert\u0151l febru\u00e1rig tart\u00f3 szezon a legakt\u00edvabb az e-kereskedelemben. A szezonalit\u00e1s az\u00e9rt a Black Friday-en t\u00fal is megfigyelhet\u0151, a Valentin-nap el\u0151tti 1 h\u00e9tben p\u00e9ld\u00e1ul a kisebb \u00e9rt\u00e9k\u0171 aj\u00e1nd\u00e9kok ir\u00e1nt lend\u00fcl fel a kereslet. \u00dcgyfeleink k\u00edn\u00e1lat\u00e1b\u00f3l p\u00e9ld\u00e1ul az unikornisos mamusz, sz\u00edv alak\u00fa p\u00e1rna, a szerelmes pl\u00fcss \u00e9s a d\u00edszcsomagol\u00e1sban \u00e9rt\u00e9kes\u00edtett sz\u00e9ps\u00e9g\u00e1pol\u00e1si cikkek voltak tavaly a sl\u00e1gerterm\u00e9kek a szerelmesek \u00fcnnep\u00e9t megel\u0151z\u0151en. Ny\u00e1ron els\u0151sorban az aut\u00f3kkal, a k\u00f6rnyezettel \u00e9s a szabadid\u0151s tev\u00e9kenys\u00e9gekkel foglalkoztak az online v\u00e1s\u00e1rl\u00f3k a legt\u00f6bbet webshop rendel\u00e9seink alapj\u00e1n, hiszen akkor az \u00e9p\u00edt\u0151ipari, aut\u00f3-motor \u00e9s a bicikli elad\u00e1sok sz\u00e1ma emelkedett meg. Kiemelked\u0151 id\u0151szak az iskolakezd\u00e9s is a webshopok \u00e9let\u00e9ben, amikor a ruh\u00e1zati term\u00e9kekre, pap\u00edr \u00edr\u00f3szerre \u00e9s – b\u00e1rmilyen meglep\u0151 – az \u00e1gynem\u0171re ugrik meg a kereslet, melyet ilyenkor az iskolakezd\u00e9ssel \u00faj koll\u00e9giumba vagy alb\u00e9rletbe k\u00f6lt\u00f6z\u0151 di\u00e1koknak v\u00e1s\u00e1rolnak. Ezen k\u00edv\u00fcl m\u00e9g a tavaszi \u00e9s \u0151szi magazinos kupon napok j\u00e1tszanak nagy szerepet az e-kereskedelem \u00e9ves alakul\u00e1s\u00e1ban, hiszen az elm\u00falt \u00e9vekben a pl\u00e1z\u00e1k \u00fczletei mellett m\u00e1r az online rendel\u00e9sbe is besz\u00e1lltak ezek a fel\u00fcletek.<\/p>\n\n

Sz\u00f3rakoztat\u00f3 elektronika a f\u0151v\u00e1rosban, aut\u00f3s kieg\u00e9sz\u00edt\u0151k vid\u00e9ken <\/strong><\/h2>\n

M\u00edg a sz\u00f3rakoztat\u00f3 elektronikai rendel\u00e9sek t\u00f6bb, mint 40%-a a f\u0151v\u00e1rosb\u00f3l \u00e9rkezett tavaly partnereinkhez, addig csak minden t\u00edzedik v\u00e1s\u00e1rl\u00f3 volt f\u0151v\u00e1rosi azok k\u00f6z\u00fcl, akik az aut\u00f3jukhoz v\u00e1s\u00e1roltak valamit. Jellemz\u0151 volt a tavalyi \u00e9v sor\u00e1n, hogy bio term\u00e9keket, t\u00e1pl\u00e1l\u00e9kkieg\u00e9sz\u00edt\u0151ket \u00e9s Apple-term\u00e9keket jellemz\u0151en Budapestre rendeltek a webshop felhaszn\u00e1l\u00f3k, m\u00edg a kisebb \u00e9rt\u00e9k\u0171 ruh\u00e1zati cikkeket \u00e9s \u00e9kszereket ink\u00e1bb a vid\u00e9kiek prefer\u00e1lt\u00e1k.<\/p>\n\n

Az online v\u00e1s\u00e1rl\u00f3k m\u00e9g mindig tartanak az online fizet\u00e9st\u0151l<\/strong><\/h2>\n

A sz\u00e1ll\u00edt\u00e1s m\u00f3dja kapcs\u00e1n elmondhat\u00f3, hogy manaps\u00e1g m\u00e1r egyre kevesebben rendelnek munkahelyre, \u00e9s egyre t\u00f6bben v\u00e1lasztj\u00e1k a k\u00fcl\u00f6nb\u00f6z\u0151 csomagpontokat. Annak ellen\u00e9re, hogy szinte mindenki tudna bankk\u00e1rty\u00e1val fizetni, \u00fcgyfeleink sz\u00e1ll\u00edt\u00e1sai sor\u00e1n a fizet\u00e9sek 73,75%-a m\u00e9g mindig ut\u00e1nv\u00e9tes volt 2019-ben, \u00e9s alig t\u00f6bb, mint negyed\u00e9t fizett\u00e9k utal\u00e1ssal vagy bankk\u00e1rty\u00e1s fizet\u00e9ssel. A tavalyi \u00e9v sor\u00e1n a legmagasabb kos\u00e1r\u00e9rt\u00e9keket a m\u0171szaki cikkek ter\u00fclet\u00e9n realiz\u00e1lt\u00e1k \u00fcgyfeleink, gyakran sz\u00e1zezres, vagy ak\u00e1r t\u00f6bbsz\u00e1zezres k\u00f6lt\u00e9ssel. A ruhanem\u0171, illetve telefonos kieg\u00e9sz\u00edt\u0151k piac\u00e1n a 8000-10.000 Forintos kos\u00e1r\u00e9rt\u00e9k volt jellemz\u0151, k\u00f6nyvb\u0151l pedig \u00e1ltal\u00e1ban egyszerre egyet v\u00e1s\u00e1rolnak online a tapasztalatok szerint, ugyanis ott \u00e1tlagosan 4000-5000 Forintn\u00e1l meg\u00e1llt a rendel\u00e9s v\u00e9g\u00f6sszege.<\/p>\n

A szezonalit\u00e1sra is fel lehet k\u00e9sz\u00fclni<\/strong><\/h2>\n

A webshopok sz\u00e1m\u00e1ra a szezonalit\u00e1s nemcsak az \u00e1ruk\u00e9szletez\u00e9sben, de a kisz\u00e1ll\u00edt\u00e1sok kezel\u00e9s\u00e9ben is kih\u00edv\u00e1st jelenthet, azonban egy megfelel\u0151 h\u00e1tt\u00e9rt\u00e1mogat\u00e1ssal ez is kik\u00fcsz\u00f6b\u00f6lhet\u0151. C\u00e9g\u00fcnk megold\u00e1st k\u00edn\u00e1l azoknak<\/a>, akik szeretn\u00e9k leegyszer\u0171s\u00edteni webshopjuk \u00fczemeltet\u00e9s\u00e9t \u00e9s egy csaknem m\u00e1sf\u00e9l \u00e9vtizedes tapasztalattal rendelkez\u0151 c\u00e9gre b\u00edzni a term\u00e9keik rakt\u00e1roz\u00e1s\u00e1t, csomagol\u00e1s\u00e1t \u00e9s k\u00e9zbes\u00edt\u00e9s\u00e9t.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ha hasznosnak tal\u00e1ltad a cikket, k\u00f6vess minket Facebookon<\/a>, Instagramon<\/a> and TikTokon<\/a>. <\/em><\/span><\/strong>
Ha pedig web\u00e1ruh\u00e1zad van \u00e9s szeretn\u00e9d kiszervezni a logisztik\u00e1dat vedd fel vel\u00fcnk a kapcsolatot<\/a> \u00e9s k\u00e9rj \u00e1rkalkul\u00e1ci\u00f3t<\/a>.<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Black Friday statisztik\u00e1k az iLogistic-t\u00f3l: ezek voltak 2019 legszezon\u00e1lisabb online rendelt term\u00e9kei A webshopok cs\u00facsszezonja m\u00e9g mindig a Black Friday, valamint a kar\u00e1csonyt megel\u0151z\u0151 id\u0151szak, azonban a Valentin-nap \u00e9s a Halloween is j\u00f3 alkalom kamp\u00e1nyok futtat\u00e1s\u00e1ra, ugyanis ilyenkor is akt\u00edvak az online v\u00e1s\u00e1rl\u00f3k. A fizet\u00e9s m\u00f3dj\u00e1t tekintve, a v\u00e1s\u00e1rl\u00f3k csaknem h\u00e1romnegyede m\u00e9g mindig az ut\u00e1nv\u00e9tes fizet\u00e9st […]<\/p>\n","protected":false},"author":1,"featured_media":8647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfilment"],"acf":[],"yoast_head":"\niLogistic | BlackFriday statisztik\u00e1k az iLogistic-t\u00f3l<\/title>\n<meta name=\"description\" content=\"A webshopok nagyr\u00e9szt az \u00e9ves m\u0171k\u00f6d\u00e9s\u00fcket a BlackFriday-re alapozz\u00e1k, hiszen sokakn\u00e1l ekkor realiz\u00e1l\u00f3dik a bev\u00e9tel legnagyobb r\u00e9sze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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