{"id":2427,"date":"2022-06-13T13:54:57","date_gmt":"2022-06-13T13:54:57","guid":{"rendered":"https:\/\/dev.ilogistic.hu\/?post_type=post&p=2427"},"modified":"2026-04-01T20:16:26","modified_gmt":"2026-04-01T20:16:26","slug":"a-koronavirus-hatasa-az-e-kereskedelemre","status":"publish","type":"post","link":"https:\/\/ilogistic.hu\/en\/a-koronavirus-hatasa-az-e-kereskedelemre\/","title":{"rendered":"A koronav\u00edrus hat\u00e1sa az e-kereskedelemre"},"content":{"rendered":"
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A koronav\u00edrus hat\u00e1sa az e-kereskedelemre<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Az ut\u00f3bbi napokban elker\u00fclhetetlen volt olvasni a koronav\u00edrusr\u00f3l, a megel\u0151z\u00e9ssel j\u00e1r\u00f3 korm\u00e1nyi int\u00e9zked\u00e9sekr\u0151l \u00e9s az ezzel j\u00e1r\u00f3 gazdas\u00e1gi hat\u00e1sokr\u00f3l. Term\u00e9szetesen a COVID 19 v\u00edrus az online kereskedelemre is er\u0151teljes hat\u00e1st gyakorol. L\u00e1ssuk, miket tapasztaltunk fulfilment \u00e9s logisztikai megold\u00e1sokkal foglalkoz\u00f3 c\u00e9gk\u00e9nt \u00e9s mire sz\u00e1m\u00edthatnak a web\u00e1ruh\u00e1z tulajdonosok a k\u00f6vetkez\u0151 hetekben.

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Miket tapasztaltunk az elm\u00falt hetekben?<\/strong><\/h1>\n
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    K\u00e9szlethi\u00e1ny a K\u00edn\u00e1b\u00f3l rendel\u0151 webshopokn\u00e1l<\/em><\/strong><\/h3>\n<\/li>\n<\/ol>\n

    K\u00edna volt az els\u0151 orsz\u00e1g, ahol megjelent az \u00faj koronav\u00edrus, t\u00f6bb, mint 80 ezer ember fert\u0151z\u0151d\u00f6tt meg. K\u00edna janu\u00e1r v\u00e9g\u00e9n er\u0151s szab\u00e1lyokkal, v\u00e1rosok lez\u00e1r\u00e1s\u00e1val, az \u00e9let le\u00e1ll\u00edt\u00e1s\u00e1val reag\u00e1lt a kialakult helyzetre. Karant\u00e9n al\u00e1 helyezt\u00e9k Vuhan-t, le\u00e1lltak az iskol\u00e1k, sz\u00f3rakoz\u00f3helyek, \u00e9ttermek \u00e9s a gy\u00e1rak is. A t\u00f6bb, mint 1.5 h\u00f3napos karant\u00e9n hat\u00e1s\u00e1ra, az\u00f3ta jelent\u0151sen javult a helyzet K\u00edn\u00e1ban. Egyes v\u00e1llalatok \u00fajra megkezdhetik a gy\u00e1rt\u00e1st, els\u0151nek a mez\u0151gazdas\u00e1gi \u00e9s eg\u00e9szs\u00e9g\u00fcgyi cikkeket gy\u00e1rt\u00f3 c\u00e9gek.<\/p>\n

    A karant\u00e9n peri\u00f3dus azonban jelent\u0151sen befoly\u00e1solta a K\u00edn\u00e1b\u00f3l rendel\u0151 webshopok \u00e1ruk\u00e9szlet\u00e9t. Fulfillment tev\u00e9kenys\u00e9g\u00fcnk sor\u00e1n, t\u00f6bb web\u00e1ruh\u00e1zn\u00e1l tapasztaljuk, hogy elfogytak a k\u00e9szleteik \u00e9s a nagykeresked\u00e9sek is kezdenek kifogyni az \u00e1ruikb\u00f3l. A j\u00f3 h\u00edr azonban az, hogy K\u00edn\u00e1ban m\u00e1r normaliz\u00e1l\u00f3dik a helyzet, \u00edgy rem\u00e9lhet\u0151leg hamarosan \u00fajra a megszokott sz\u00e1ll\u00edt\u00e1si id\u0151kkel lehet rendelni a besz\u00e1ll\u00edt\u00f3kt\u00f3l.<\/p>\n

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      Az \u00e9lelmiszereket k\u00edn\u00e1l\u00f3 webshopok forgalma folyamatosan n\u00f6vekszik<\/em><\/strong><\/h3>\n<\/li>\n<\/ol>\n

      M\u00e1rcius 16-t\u00f3l ideiglenesen az iskol\u00e1k is bez\u00e1rtak Magyarorsz\u00e1gon, ez\u00e9rt m\u00e9g t\u00f6bben dolgoznak otthonr\u00f3l, meg fog ugrani az \u00f6nk\u00e9ntes karant\u00e9nban l\u00e9v\u0151k sz\u00e1ma. Mindenkit az otthonmarad\u00e1sra buzd\u00edtanak, \u00edgy egyre t\u00f6bben rendelik h\u00e1zhoz az \u00e9telt. T\u00f6bb nagy szupermarkett\u0151l is lehet online rendelni, p\u00e9ld\u00e1ul a Tesco, Auchan, Spar \u00e9s Pr\u00edma. Ezek a boltok nagy nyom\u00e1s alatt vannak, napr\u00f3l napra n\u00f6vekszik az online rendel\u0151k sz\u00e1ma, akiknek a kiszolg\u00e1l\u00e1s\u00e1t egyar\u00e1nt b\u00edrniuk kell munkaer\u0151vel \u00e9s k\u00e9szletekkel.<\/p>\n

      Csehorsz\u00e1gban m\u00e1r el\u0151r\u00e9bb j\u00e1r a v\u00edrus lefoly\u00e1sa. Ott akkor kezd\u0151d\u00f6tt a hatalmas forgalom az \u00e9lelmiszerwebshopokban, amikor bez\u00e1rt\u00e1k az iskol\u00e1kat. Csehorsz\u00e1gban is komolyabb rendelkez\u00e9seket vezettek be, miut\u00e1n nem egyszer 600 kg feletti \u00e9lelmiszerrendel\u00e9seket kaptak. A rendel\u00e9seket 50 kg-ra korl\u00e1tozt\u00e1k, valamint a kisz\u00e1ll\u00edt\u00e1si id\u0151t is meghosszabb\u00edtott\u00e1k. A csehek azt is bevezett\u00e9k, hogy a fut\u00e1rok becs\u00f6ngetnek \u00e9s az ajt\u00f3 el\u0151tt hagyj\u00e1k a rendel\u00e9st, hogy elker\u00fclj\u00e9k a fizikai kontaktust.<\/p>\n

      Magyarorsz\u00e1gon is elkezd\u0151dtek a szigor\u00edt\u00e1sok, a Tesco p\u00e9ld\u00e1ul limiteket k\u00e9nyszer\u00fclt bevezetni egyes term\u00e9kekre: a k\u00e9szlethi\u00e1ny elker\u00fcl\u00e9se \u00e9rdek\u00e9ben egyes  term\u00e9kekb\u0151l maximum 12 darabot lehet rendelni. <\/strong>M\u00e9g \u00edgy is el\u0151fordulhat, hogy k\u00e9szlethi\u00e1ny l\u00e9p fel \u2013 t\u00e1j\u00e9koztatj\u00e1k v\u00e1s\u00e1rl\u00f3ikat a Tesco weboldal\u00e1n. Tov\u00e1bb\u00e1, azt is bevezett\u00e9k, hogy csakis online, el\u0151re lehet fizetni a rendel\u00e9sek\u00e9rt.<\/p>\n

      Tov\u00e1bbi v\u00e1ltoz\u00e1s lehet, hogy az \u00e9ttermek, akik a karant\u00e9n helyzet miatt nem tudnak kinyitni, kisz\u00e1ll\u00edt\u00e1sra fognak \u00e1t\u00e1llni. A Wolt \u00e9telkihord\u00f3 c\u00e9get p\u00e9ld\u00e1ul az elm\u00falt napokban kisz\u00e1ll\u00edt\u00e1ssal kapcsolatban \u00f6tsz\u00f6r annyi \u00e9tterem kereste meg, mint kor\u00e1bban \u00e1tlagosan.<\/strong><\/p>\n

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        Az e-kereskedelem fel\u00e9l\u00e9nk\u00fclt, egyre t\u00f6bb rendel\u00e9sre lehet sz\u00e1m\u00edtani<\/em><\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Mivel egyre t\u00f6bb korl\u00e1toz\u00e1s l\u00e9p fel az emberek mozg\u00e1s\u00e1val kapcsolatban, a fizikai boltok forgalm\u00e1t a webshopok veszik \u00e1t ideiglenesen. Az emberek el fogj\u00e1k ker\u00fclni a fizikai boltok l\u00e1togat\u00e1s\u00e1t a fert\u0151z\u0151d\u00e9s kiv\u00e9d\u00e9se \u00e9rdek\u00e9ben. Ez a webshopok \u00e9s kifejezetten az FMCG term\u00e9keket forgalmaz\u00f3 webshopok eset\u00e9ben forgalomn\u00f6veked\u00e9s\u00e9hez vezet. Az emberek viselked\u00e9se \u00e9s hozz\u00e1\u00e1ll\u00e1sa az online v\u00e1s\u00e1rl\u00e1shoz v\u00e1ltozni fog: t\u00f6bbet fognak online v\u00e1s\u00e1rolni, tov\u00e1bb\u00e1 hajland\u00f3ak lesznek t\u00f6bbet v\u00e1rni a kisz\u00e1ll\u00edt\u00e1sra a kialakult helyzet miatt. Ezek a viselked\u00e9sv\u00e1ltoz\u00e1sok pedig a v\u00edrus lecseng\u00e9se ut\u00e1n is megmaradhatnak.<\/strong><\/p>\n

        Egyes term\u00e9kek \u00e1ra jelent\u0151sen megemelkedett a megn\u00f6vekedett ig\u00e9nyek miatt. Fert\u0151tlen\u00edt\u0151kb\u0151l \u00e9s maszkokb\u00f3l hi\u00e1ny alakult ki, nehezen lehet hozz\u00e1jutni ezekhez a term\u00e9kekhez a boltokban. Olaszorsz\u00e1gban ezeket az \u00e1rucikkeket online kezdt\u00e9k t\u00f6bbsz\u00f6r\u00f6s \u00e1ron \u00e1rus\u00edtani, egy flakon fert\u0151tlen\u00edt\u0151 g\u00e9lt p\u00e9ld\u00e1ul nem ritk\u00e1n t\u00f6bb, mint 22 eur\u00f3\u00e9rt \u00e1rus\u00edtottak, az eredeti 3 eur\u00f3s \u00e1r helyett. A sz\u00e1jmaszkok \u00e1ra 10 centr\u0151l, 1,8 eur\u00f3ra ment fel.<\/p>\n

        Tov\u00e1bbi term\u00e9kek, amikre megn\u00f6vekedett az ig\u00e9ny a takar\u00edt\u00f3szerek, takar\u00edt\u00f3eszk\u00f6z\u00f6k, eg\u00e9szs\u00e9g\u00fcgyi eszk\u00f6z\u00f6k, gy\u00f3gyszerek (f\u0151leg vitaminok), WC pap\u00edr, szappan, pap\u00edrt\u00f6rl\u0151, zsebkend\u0151 \u00e9s keszty\u0171.<\/p>\n

        N\u00e9zz\u00fck a t\u00f6bbi nem eg\u00e9szs\u00e9ggel, vagy \u00e9tellel kapcsolatos \u00e1gazatot. K\u00edn\u00e1ban a kozmetikai c\u00e9gek boltjai is bez\u00e1rtak. Az egyik legnagyobb kozmetikai c\u00e9g a sz\u00e9ps\u00e9g tan\u00e1csad\u00f3it online influencerk\u00e9nt alkalmazta a karant\u00e9n idej\u00e9n, ezzel pedig 200%-kal n\u00f6velt\u00e9k a bev\u00e9tel\u00fcket a tavalyi \u00e9vhez k\u00e9pest. A divatc\u00e9gek \u00e1t\u00e1lltak az online elad\u00e1sra, \u00e9s elad\u00f3ik a WeChat alkalmaz\u00e1son folytatt\u00e1k a ruh\u00e1k \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9t.<\/p>\n

        A webshopok eset\u00e9ben a v\u00edrus hat\u00e1sa els\u0151sorban az FMCG term\u00e9kek forgalm\u00e1n\u00e1l kifejezetten kedvez\u0151. Az egy\u00e9b, p\u00e9ld\u00e1ul m\u0171szaki term\u00e9kekkel, alkatr\u00e9szekkel foglalkoz\u00f3 web\u00e1ruh\u00e1zak forgalm\u00e1t illet\u0151en m\u00e9g neh\u00e9z progn\u00f3zist alkotni, ugyanis m\u00edg az offline kereskedelem visszaes\u00e9se pozit\u00edv hat\u00e1ssal lehet az eml\u00edtett ipar\u00e1gakra, addig egy gazdas\u00e1gi v\u00e1ls\u00e1g, vagy ak\u00e1r csak az emberekben kialakul\u00f3 gazdas\u00e1gi v\u00e1ls\u00e1gt\u00f3l val\u00f3 f\u00e9lelem gyorsan megtizedelheti az online rendel\u00e9sek sz\u00e1m\u00e1t is.<\/p>\n

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          A fut\u00e1rszolg\u00e1latok a helyzetre val\u00f3 tekintettel k\u00fcl\u00f6nleges int\u00e9zked\u00e9seket vezetnek be<\/em><\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Az e-kereskedelem er\u0151sen f\u00fcgg att\u00f3l, hogy a fut\u00e1rszolg\u00e1latok m\u0171k\u00f6d\u00e9s\u00e9t mennyire befoly\u00e1solj\u00e1k a v\u00edrus miatt bevezetett int\u00e9zked\u00e9sek. N\u00e9zz\u00fck mi t\u00f6rt\u00e9nik Olaszorsz\u00e1gban, ahol Eur\u00f3p\u00e1n bel\u00fcl a legmagasabb a fert\u0151z\u00f6ttek sz\u00e1ma. Olaszorsz\u00e1gban bez\u00e1rt\u00e1k az iskol\u00e1kat, edz\u0151termeket, m\u00fazeumokat \u00e9s minden boltot a patik\u00e1k \u00e9s \u00e9lelmiszerboltok kiv\u00e9tel\u00e9vel. A munkafeladatokat nem f\u00fcggesztett\u00e9k fel, \u00e9s az \u00faj rendelet szerint az \u00e1ruk sz\u00e1ll\u00edt\u00e1sa munkafeladatnak min\u0151s\u00fcl. \u00cdgy a h\u00e1zhozsz\u00e1ll\u00edt\u00e1s tov\u00e1bbra is m\u0171k\u00f6dik Olaszorsz\u00e1gban.<\/strong> Itthon is j\u00f6nnek az egyre szigor\u00fabb int\u00e9zked\u00e9sek, bez\u00e1rj\u00e1k az iskol\u00e1kat, \u00f3vod\u00e1kat \u00e9s minden 100 f\u0151n\u00e9l nagyobb z\u00e1rt helyen tartand\u00f3 rendezv\u00e9nyt el kell t\u00f6r\u00f6lni. A fut\u00e1rszolg\u00e1latok azonban tov\u00e1bbra is zavartalanul m\u0171k\u00f6dnek.<\/p>\n

          A fut\u00e1rc\u00e9gek er\u0151s\u00edtettek a higi\u00e9ni\u00e1s szab\u00e1lyaikon \u00e9s k\u00f6zlem\u00e9nyeket adtak ki a v\u00edrussal kapcsolatban. A Magyar Posta minden nap fert\u0151tlen\u00edti a k\u00f6z\u00f6s haszn\u00e1lat\u00fa fel\u00fcleteket, k\u00e9zfert\u0151tlen\u00edt\u0151t biztos\u00edt a k\u00e9zbes\u00edt\u0151knek, munkat\u00e1rsaik nem utaznak \u00e9s azt is kiemelik oldalukon, hogy a K\u00edn\u00e1b\u00f3l \u00e9rkez\u0151 csomagok teljesen vesz\u00e9lytelenek az Orsz\u00e1gos Tisztif\u0151orvos v\u00e9lem\u00e9nye alapj\u00e1n. A GLS \u00e9s a Sprinter ugyan\u00edgy k\u00e9zfert\u0151tlen\u00edt\u0151ket \u00e9s pap\u00edrt\u00f6rl\u0151ket helyezett el \u00fczemeik t\u00f6bb pontj\u00e1n, k\u00fclf\u00f6ldi utaz\u00e1saikat elhalasztottak, a beteg alkalmazottakat otthon marad\u00e1sra k\u00f6telezik.<\/p>\n

          Mit tehetsz?<\/strong><\/h1>\n

          Fontos mindig inform\u00e1lni a v\u00e1s\u00e1rl\u00f3kat az esetleges k\u00e9szlethi\u00e1nyr\u00f3l, vagy fontosabb t\u00f6rt\u00e9n\u00e9sekr\u0151l. Ezt megtehetitek a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fel\u00fcleteken, vagy e-mailben. V\u00e1s\u00e1rl\u00f3itok mindig \u00e9rt\u00e9kelik, ha transzparensen t\u00e1j\u00e9koztatva vannak mindenr\u0151l. T\u00f6bb webshop helyezett el bannereket a f\u0151oldalon, ahol t\u00e1j\u00e9koztatja v\u00e1s\u00e1rl\u00f3it k\u00e9szlethi\u00e1nyr\u00f3l \u00e9s t\u00e1j\u00e9koztat\u00e1st ad a v\u00edrushelyzetr\u0151l.<\/p>\n

          Igyekezzetek mindent megtenni a megfelel\u0151 higi\u00e9nia \u00e9rdek\u00e9ben. Egyes fut\u00e1rszolg\u00e1latok p\u00e9ld\u00e1ul bevezett\u00e9k, hogy nem kell a fut\u00e1rokkal \u00e9rintkezni a h\u00e1zhozsz\u00e1ll\u00edt\u00e1skor. A v\u00e1s\u00e1rl\u00f3 el\u0151re jelezheti, hogy hova szeretn\u00e9, hogy a fut\u00e1r elhelyezze a term\u00e9ket a h\u00e1z el\u0151tt, \u00edgy teljes m\u00e9rt\u00e9kben elker\u00fclhet\u0151 a m\u00e1sik emberrel val\u00f3 \u00e9rintkez\u00e9s.<\/p>\n

          Napr\u00f3l napra v\u00e1ltoznak a dolgok, \u00e9s lehetetlen megj\u00f3solni, hogy meddig fog eltartani a j\u00e1rv\u00e1ny-helyzet. Fontos azonban, hogy ezekben az id\u0151kben is haszn\u00e1ljuk ki er\u0151forr\u00e1sainkat, legy\u00fcnk kreat\u00edvak \u00e9s tal\u00e1ljunk \u00faj m\u00f3dszereket arra, hogy \u00faj v\u00e1s\u00e1rl\u00f3kat szerezz\u00fcnk, valamint megsz\u00f3l\u00edtsuk jelenlegi v\u00e1s\u00e1rl\u00f3inkat.<\/p>\n

          Cikk\u00fcnk folyamatosan friss\u00fcl.<\/strong><\/p>\n

           <\/p>\n

          Forr\u00e1sok:<\/p>\n

          marketingland.com, Tesco.hu, g7.hu, posta.hu, gls-group.eu, sprinter.hu, divante.com, nepszava.hu<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          Ha hasznosnak tal\u00e1ltad a cikket, k\u00f6vess minket Facebookon<\/a>, Instagramon<\/a> and TikTokon<\/a>. <\/em><\/span><\/strong>
          Ha pedig web\u00e1ruh\u00e1zad van \u00e9s szeretn\u00e9d kiszervezni a logisztik\u00e1dat           vedd fel vel\u00fcnk a kapcsolatot<\/a> \u00e9s k\u00e9rj \u00e1rkalkul\u00e1ci\u00f3t<\/a>.<\/em><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          A koronav\u00edrus hat\u00e1sa az e-kereskedelemre Az ut\u00f3bbi napokban elker\u00fclhetetlen volt olvasni a koronav\u00edrusr\u00f3l, a megel\u0151z\u00e9ssel j\u00e1r\u00f3 korm\u00e1nyi int\u00e9zked\u00e9sekr\u0151l \u00e9s az ezzel j\u00e1r\u00f3 gazdas\u00e1gi hat\u00e1sokr\u00f3l. Term\u00e9szetesen a COVID 19 v\u00edrus az online kereskedelemre is er\u0151teljes hat\u00e1st gyakorol. L\u00e1ssuk, miket tapasztaltunk fulfilment \u00e9s logisztikai megold\u00e1sokkal foglalkoz\u00f3 c\u00e9gk\u00e9nt \u00e9s mire sz\u00e1m\u00edthatnak a web\u00e1ruh\u00e1z tulajdonosok a k\u00f6vetkez\u0151 hetekben. Miket […]<\/p>\n","protected":false},"author":1,"featured_media":8653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilogistic"],"acf":[],"yoast_head":"\nA koronav\u00edrus hat\u00e1sa az e-kereskedelemre - ilogistic<\/title>\n<meta name=\"description\" content=\"Term\u00e9szetesen a COVID 19 v\u00edrus (koronav\u00edrus) az online kereskedelemre is er\u0151teljes hat\u00e1st gyakorol, \u00edgy a fulfilmentre \u00e9s logisztik\u00e1ra is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ilogistic.hu\/en\/a-koronavirus-hatasa-az-e-kereskedelemre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A koronav\u00edrus hat\u00e1sa az e-kereskedelemre - 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