{"id":2442,"date":"2022-06-13T14:00:47","date_gmt":"2022-06-13T14:00:47","guid":{"rendered":"https:\/\/dev.ilogistic.hu\/?post_type=post&p=2442"},"modified":"2022-06-13T14:00:47","modified_gmt":"2022-06-13T14:00:47","slug":"5-tipp-a-profitabilis-es-stresszmentes-black-friday-akcioert","status":"publish","type":"post","link":"https:\/\/ilogistic.hu\/en\/5-tipp-a-profitabilis-es-stresszmentes-black-friday-akcioert\/","title":{"rendered":"5 tipp a profit\u00e1bilis \u00e9s stresszmentes Black Friday akci\u00f3\u00e9rt"},"content":{"rendered":"
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5 tipp a profit\u00e1bilis \u00e9s stresszmentes Black Friday akci\u00f3\u00e9rt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V\u00e9gre elj\u00f6tt minden webshoptulajdonos kedvenc id\u0151szaka, a<\/strong> Black Friday akci\u00f3k \u00e9s az \u00fcnnepi id\u0151szak.<\/strong> Ilyenkor a v\u00e1s\u00e1rl\u00f3knak megsokszoroz\u00f3dik a v\u00e1s\u00e1rl\u00e1si kedv\u00fck, \u00e9s sokkal nyitottabbak lesznek a kedvez\u0151 aj\u00e1nlatokra, kedvezm\u00e9nyekre \u00e9s az \u00faj term\u00e9kekre. Kis-, \u00e9s k\u00f6z\u00e9pm\u00e9ret\u0171 webshoptulajdonosk\u00e9nt is aj\u00e1nlatos r\u00e9szt venni ezekben a prom\u00f3ci\u00f3kban, \u00e9s marketing kamp\u00e1nyokban, hiszen ilyenkor es\u00e9lyed van \u00e9rdekl\u0151d\u0151ket szerezni, a v\u00e1s\u00e1rl\u00f3i kapcsolataidat er\u0151s\u00edteni \u00e9s term\u00e9szetesen a bev\u00e9teledet is t\u00f6bbsz\u00f6r\u00f6s\u00e9re n\u00f6velni. Az al\u00e1bbiakban 5 olyan tippet adunk a Black Friday-re val\u00f3 felk\u00e9sz\u00fcl\u00e9ssel kapcsolatban, amikre gyakran nem ford\u00edtanak el\u00e9g figyelmet a webshoptulajdonosok, ez\u00e1ltal jelent\u0151s bev\u00e9telt\u0151l eshetnek el, \u00e9s sok stresszt okozhatnak maguknak ezen a napon. Olvass tov\u00e1bb tippjeink\u00e9rt, hogy semmik\u00e9pp se k\u00f6vesd el ezeket a hib\u00e1kat!<\/p>

\u00a0R\u00f6viden a Black Friday-r\u0151l<\/strong><\/p>

A Black Friday egy Amerik\u00e1b\u00f3l sz\u00e1rmaz\u00f3 \u201e\u00fcnnepnap\u201d, \u00e9s a h\u00e1laad\u00e1s ut\u00e1ni p\u00e9nteket jel\u00f6li. A h\u00e1laad\u00e1s ut\u00e1ni nap szimboliz\u00e1lja a kar\u00e1csonyi aj\u00e1nd\u00e9kok v\u00e1s\u00e1rl\u00e1s\u00e1nak kezdet\u00e9t, ennek \u00fcnnepl\u00e9sek\u00e9nt pedig a fizikai boltok \u00e9s a webshopok is \u00f3ri\u00e1si kedvezm\u00e9nyekkel v\u00e1rj\u00e1k a v\u00e1s\u00e1rl\u00f3kat. Magyarorsz\u00e1gon els\u0151nek 2014-ben tartottak Black Friday-t, az\u00f3ta pedig itthon is bevett szok\u00e1s. A kutat\u00e1sok szerint Magyarorsz\u00e1gon a v\u00e1s\u00e1rl\u00f3k ilyenkor nagyr\u00e9szt online v\u00e1s\u00e1rolnak, teh\u00e1t minden webshopnak aj\u00e1nlott r\u00e9szt venni az \u00e9v egyik legforgalmasabb napj\u00e1n!<\/p>

A Black Friday id\u00e9n november 27-\u00e9n lesz, tov\u00e1bb\u00e1 az idei \u00e9vben k\u00fcl\u00f6nleges szab\u00e1lyok \u00e9rv\u00e9nyesek a fekete p\u00e9ntek akci\u00f3kra, hiszen a v\u00edrushelyzet miatt a fizikai boltok hamarabb z\u00e1rnak, ez\u00e1ltal m\u00e9g t\u00f6bb ember tervezi a kar\u00e1csonyi bev\u00e1s\u00e1rl\u00e1sait online lebonyol\u00edtani. Ha te is r\u00e9szt tervezel venni az akci\u00f3kban, \u00fagy val\u00f3sz\u00edn\u0171leg m\u00e1r meg is van a Black Friday napi aj\u00e1nlatod, \u00e9s kamp\u00e1nyt is k\u00e9sz\u00edtett\u00e9l, amit m\u00e1r p\u00e1r nappal el\u0151tte elind\u00edtassz a c\u00e9lcsoportodnak. Az al\u00e1bbiakban azonban olyan last minute Black Friday tippekkel szeretn\u00e9nk szolg\u00e1lni, amikre sokan nem gondolnak ez\u00e1ltal hatalmas stresszt \u00e9s kapkod\u00e1st okozva saj\u00e1t maguknak. Tippjeink seg\u00edts\u00e9g\u00e9vel elker\u00fclheted ezeket!<\/p>

Last minute Black Friday tippek<\/strong><\/p>

  1. K\u00e9sz\u00edtsd fel a v\u00e1s\u00e1rl\u00f3idat<\/strong><\/li><\/ol>

    \u00c9rdemes m\u00e1r Black Friday het\u00e9n tudatni v\u00e1s\u00e1rl\u00f3iddal, hogy a te webshopodban is lesznek Black Friday akci\u00f3k, \u00edgy k\u00e9sz\u00fclni fognak, \u00e9s biztosan megl\u00e1togatj\u00e1k honlapodat ezen a napon. Ezt megteheted k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fel\u00fcleteiden, a honlapodon vagy h\u00edrlev\u00e9lben. A l\u00e9nyeg, hogy harangozd be a k\u00fcl\u00f6nleges akci\u00f3kat, \u00e9s \u00e9rd el, hogy jelenlegi vagy potenci\u00e1lis v\u00e1s\u00e1rl\u00f3id is ugyanolyan izgatottak legyenek, mint te!<\/p>

    1. Helyezd el\u0151t\u00e9rbe a v\u00e1s\u00e1rl\u00f3i ig\u00e9nyeket<\/strong>
      1. Tedd egyszer\u0171v\u00e9 a v\u00e1s\u00e1rl\u00e1si folyamatot:<\/strong> A v\u00edrus miatti int\u00e9zked\u00e9sek hat\u00e1s\u00e1ra nagyon sokan most pr\u00f3b\u00e1lj\u00e1k ki el\u0151sz\u00f6r az online v\u00e1s\u00e1rl\u00e1st, \u00edgy nagyon fontos, hogy a honlapodon \u00e1tl\u00e1that\u00f3 legyen a navig\u00e1ci\u00f3, k\u00f6nny\u0171 legyen a keres\u00e9s, minden term\u00e9kle\u00edr\u00e1sban elegend\u0151 \u00e9s \u00e1tl\u00e1that\u00f3 term\u00e9kinform\u00e1ci\u00f3k szerepeljenek, \u00e9s a p\u00e9nzt\u00e1r oldalad is gyorsan \u00e1tl\u00e1that\u00f3 \u00e9s kit\u00f6lthet\u0151 legyen.<\/li>
      2. B\u0151v\u00edtsd ki a fizet\u00e9si lehet\u0151s\u00e9geket:<\/strong> biztos\u00edtsd, hogy min\u00e9l t\u00f6bb fizet\u00e9si lehet\u0151s\u00e9g legyen el\u00e9rhet\u0151 a webshopodban: ut\u00e1nv\u00e9tes fizet\u00e9s, \u00e9s a bankk\u00e1rty\u00e1s online fizet\u00e9s valamelyik fajt\u00e1ja a minimum elv\u00e1r\u00e1s.<\/li>
      3. Min\u00e9l t\u00f6bb sz\u00e1ll\u00edt\u00e1si opci\u00f3 bevezet\u00e9se:<\/strong> ha teheted vezess be t\u00f6bbf\u00e9le sz\u00e1ll\u00edt\u00e1si m\u00f3dot, p\u00e9ld\u00e1ul csomagpontos sz\u00e1ll\u00edt\u00e1st, h\u00e1zhozsz\u00e1ll\u00edt\u00e1st \u00e9s ak\u00e1r szem\u00e9lyes \u00e1tv\u00e9telt is, ha van rakt\u00e1rad, vagy \u00fczlethelys\u00e9ged.<\/li>
      4. K\u00e9sz\u00edtsd fel a logisztik\u00e1t:<\/strong> ha saj\u00e1t magad v\u00e9gzed a csomagol\u00e1st, mindenk\u00e9pp k\u00e9sz\u00fclj fel extra csomagol\u00f3anyaggal, ellen\u0151rizd a k\u00e9szleteidet, \u00e9s \u00fcgyelj r\u00e1, hogy legyen el\u00e9g ember a megn\u00f6vekedett sz\u00e1m\u00fa csomagok \u00f6sszek\u00e9sz\u00edt\u00e9s\u00e9hez. Ha egy fulfilment partnerrel, mint p\u00e9ld\u00e1ul az iLogistic, int\u00e9zed a logisztik\u00e1dat, akkor erre a l\u00e9p\u00e9sre nem kell figyelmet ford\u00edtanod, hiszen a fulfilment szolg\u00e1ltat\u00f3 int\u00e9zi helyetted a csomagol\u00e1st, csomagfelad\u00e1st, \u00e9s a vissz\u00e1ru kezel\u00e9s\u00e9t is. Kalkul\u00e1lj \u00e1rakat itt<\/a>.<\/li><\/ol><\/li>
      5. Ford\u00edts extra figyelmet a kommunik\u00e1ci\u00f3ra<\/strong><\/li><\/ol>

        A Black Friday akci\u00f3k alkalm\u00e1val lehet\u0151s\u00e9ged van olyan embereket is a webshopodba vonzani, akik most hallanak r\u00f3lad el\u0151sz\u00f6r, \u00edgy fontos, hogy \u0151k a v\u00e1s\u00e1rl\u00e1s folyam\u00e1n mindig a megfelel\u0151 \u00e9s elegend\u0151 inform\u00e1ci\u00f3t kapj\u00e1k meg \u00e9s kialakuljon benn\u00fck a bizalom. \u00cdgy a v\u00e1s\u00e1rl\u00e1si folyamat v\u00e9g\u00e9re ne maradjon benn\u00fcnk k\u00e9rd\u00e9s \u00e9s biztosan leadj\u00e1k rendel\u00e9s\u00fcket, \u00e9s \u00e1tvegy\u00e9k majd a csomagjaikat.<\/p>

        Term\u00e9koldalaidon legyen kiel\u00e9g\u00edt\u0151 \u00e9s megfelel\u0151 mennyis\u00e9g\u0171 inform\u00e1ci\u00f3 a term\u00e9k m\u00e9reteir\u0151l \u00e9s anyag\u00e1r\u00f3l, valamint aj\u00e1nlatos m\u00e1r itt kiemelni a sz\u00e1ll\u00edt\u00e1s r\u00e9szleteit, menet\u00e9t, \u00e9s a sz\u00e1ll\u00edt\u00e1si id\u0151t. Semmik\u00e9pp se \u00edg\u00e9rd t\u00fal magad, ha tudod, hogy a nagy mennyis\u00e9g\u0171 rendel\u00e9st nem fogj\u00e1tok tudni teljes\u00edteni a megadott id\u0151n bel\u00fcl. Mindig jobb strat\u00e9gia, ha ink\u00e1bb el\u0151bb \u00e9rkezik meg a term\u00e9k, \u00e9s kellemes meglepet\u00e9sk\u00e9nt \u00e9ri a v\u00e1s\u00e1rl\u00f3t!<\/p>

        1. K\u00e9szlet ellen\u0151rz\u00e9s<\/strong><\/li><\/ol>

          Mindenk\u00e9pp ellen\u0151rizd, hogy van-e el\u00e9g k\u00e9szleted a legkeresettebb term\u00e9keidb\u0151l \u00e9s azt is, hogy megfelel\u0151en vannak-e felt\u00fcntetve a k\u00e9szletszintek a webshopodban. Ha pedig kifogyn\u00e1l egy-egy n\u00e9pszer\u0171 term\u00e9kb\u0151l, akkor \u00e9rdemes hozz\u00e1adnod egy lehet\u0151s\u00e9get a honlapodhoz, amin feliratkozhatnak az \u00e9rdekl\u0151d\u0151k \u00e9rtes\u00edt\u00e9sre, ha a term\u00e9k \u00fajra el\u00e9rhet\u0151 lesz. \u00cdgy,ha a kiv\u00e1lasztott term\u00e9k m\u00e1r nem el\u00e9rhet\u0151 a webshopodban, akkor is nagyobb es\u00e9llyel tartod meg az \u00e9rdekl\u0151d\u0151t \u00e9s fogod v\u00e1s\u00e1rl\u00e1sra b\u00edrni k\u00e9s\u0151bb.<\/p>

          1. Tesztelj!<\/strong><\/li><\/ol>

            Miel\u0151tt \u00e9les\u00edten\u00e9d a kamp\u00e1nyokat \u00e9s az akci\u00f3kat, mindenk\u00e9pp v\u00e9gezz egy \u00e1tfog\u00f3 tesztet, hogy minden funkci\u00f3 megfelel\u0151en m\u0171k\u00f6dik-e az oldaladon. Teszteld oldalad sebess\u00e9g\u00e9t (Eszk\u00f6z\u00f6k: GTmetrix, Pagespeed Insights), teszteld webshopod mobilos megjelen\u00e9s\u00e9t, \u00e9s a fizet\u00e9si, sz\u00e1ll\u00edt\u00e1si m\u00f3dokat is ellen\u0151rizd.<\/p>

            Rem\u00e9lj\u00fck tippjeink seg\u00edts\u00e9g\u00e9vel sikeres \u00e9s bev\u00e9telben gazdag Black Friday-ed lesz. Mi az iLogistic-n\u00e1l seg\u00edt\u00fcnk egyszer\u0171bb\u00e9 tenni a logisztikai folyamataidat \u00e9s \u00e1tvessz\u00fck t\u0151led rendel\u00e9seid csomagol\u00e1s\u00e1val \u00e9s kisz\u00e1ll\u00edt\u00e1s\u00e1val j\u00e1r\u00f3 feladatokat, hogy t\u00f6bb id\u0151d jusson kamp\u00e1nyaid megszervez\u00e9s\u00e9re. Seg\u00edts\u00e9g\u00fcnkkel nem kell agg\u00f3dnod, ha a rendel\u00e9ssz\u00e1mod hirtelen megn\u00f6vekszik, hiszen mi fel vagyunk k\u00e9sz\u00fclve megfelel\u0151 er\u0151forr\u00e1sokkal! Te csak d\u0151lj h\u00e1tra \u00e9s \u00e9lvezd a n\u00f6vekv\u0151 bev\u00e9teledet. Ha \u00e9rdekel a fulfilment tev\u00e9kenys\u00e9ged kiszervez\u00e9se, sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9geid cs\u00f6kkent\u00e9se, akkor vedd fel vel\u00fcnk a kapcsolatot\u00a0itt.<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            5 tipp a profit\u00e1bilis \u00e9s stresszmentes Black Friday akci\u00f3\u00e9rt V\u00e9gre elj\u00f6tt minden webshoptulajdonos kedvenc id\u0151szaka, a Black Friday akci\u00f3k \u00e9s az \u00fcnnepi id\u0151szak. Ilyenkor a v\u00e1s\u00e1rl\u00f3knak megsokszoroz\u00f3dik a v\u00e1s\u00e1rl\u00e1si kedv\u00fck, \u00e9s sokkal nyitottabbak lesznek a kedvez\u0151 aj\u00e1nlatokra, kedvezm\u00e9nyekre \u00e9s az \u00faj term\u00e9kekre. Kis-, \u00e9s k\u00f6z\u00e9pm\u00e9ret\u0171 webshoptulajdonosk\u00e9nt is aj\u00e1nlatos r\u00e9szt venni ezekben a prom\u00f3ci\u00f3kban, \u00e9s marketing […]<\/p>\n","protected":false},"author":1,"featured_media":8918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfilment"],"acf":[],"yoast_head":"\niLogistic | Profit\u00e1bilis \u00e9s stresszmentes Black Friday akci\u00f3k<\/title>\n<meta name=\"description\" content=\"Minden webshoptulajdonos kedvenc id\u0151szaka, a Black Friday akci\u00f3k \u00e9s az \u00fcnnepi id\u0151szak, mert a v\u00e1s\u00e1rl\u00f3knak megsokszoroz\u00f3dik a v\u00e1s\u00e1rl\u00e1si kedv\u00fck\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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